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Transforming Lufthansa’s Brand Strategy: A Case Study

https://www.smashingmagazine.com/2016/02/transforming-lufthansa-brand-style-guides-implementation-strategy/  Broken link?

February 9, 2016 — The first time I became aware of brand inconsistency was four, maybe five years ago. Companies were extending their appearances to apps, social media and other digital channels. And so did the bank I worked for back then. Unf

Connecting With Users: Incorporating Humor In Web Design

https://www.smashingmagazine.com/2017/06/connecting-users-humor-web-design/  Broken link?

June 20, 2017 — Joan is applying for a small loan on all-online-loanzzz.com. She’s becoming frustrated with the number of financial-disclosure forms she has to fill out. She’s thinking about visiting her local bank to ask for a loan

How Much Should You Get Paid To Build Websites In 2019?

https://www.smashingmagazine.com/2019/01/costs-building-websites-2019/  Broken link?

January 3, 2019 — As a web designer, you might think that what you get paid to build websites doesn’t matter so long as you have money in the bank. But it does. This guide breaks down three ways you can charge for your design services and hel

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